![]() ![]() What’s great about Pinterest is that the collections are already organized for you, making it easier to find and choose images you like. Pinterest: Pinterest is a popular online service that allows you to pull images from “pinboards” that have been curated by others. Performing an online image search and compiling a digital mood board is easier than ever with the availability of some pretty cool online sites: Whether you choose to pull images from the Internet and assemble them online, or grab some foam board, Elmer’s glue, and a stack of magazines is completely up to you. The process of creating your mood board doesn’t have to be complicated. A mood board ensures that your designer, company principals and stakeholders understands your brand and your vision right from the start. A mood board that accurately reflects your brand can act as a guide to keep you focused on your brand identity when creating your logo, business cards, website, or other marketing materials.Ĭommunication. It will also help you translate concepts like culture and values into tangible things, like design. If you’re already sure of who you are, a mood board will affirm and support your brand identity. If you’re still in the process of working out your brand identity, a mood board will help bring things into focus, like company attributes, vision, identity, and the emotions you want your brand to convey.Īffirmation. Whether you’re just launching your business or rethinking your existing brand, a mood board is a valuable tool, for: It can even work as a guide in developing a business project, such as a website. Via Hoot Design Company.Ī mood board is like a collage containing a variety of images, text, and other objects that define your brand and communicate your brand identity. So how can you accurately communicate your brand? Try a mood board! What is a mood board and why do I need one? Unfortunately, while designers possess many talents, psychic ability isn’t usually one of them. ![]() But when it comes time to convey your brand qualities to a designer, you might find that words fail you. You can then click on the calendar and view all your upcoming sessions and sales session.You know your brand better than anyone-your origins, your vision, your goals, your company culture. Once they have completed that I change the date to their sales session date. I set the first due date as the client session date. One thing I almost forgot to mention in the video was the use of Due dates. I can move clients through the stages, and check off the checklists as I go! So booking, Pre-session, post-session, sales session, orders waiting on the lab, and order fulfillment. ![]() I created a new checklist for each of my stages in my workflow. Once you click on that card you see all the checklists. I created a client template card, then when I have someone book a new session with me I duplicate that template card and re name it with the new client name. One of the best parts about this is you can copy cards. you can move the cards to other columns (or lists) you can write on the front of the cards and the back of the cards. You can think of it as literally index cards laying on a table in a column. So you have your board kinda like a desktop, then you have lists, inside your lists are cards. Here is what I really want to share today! Trello!! if you haven’t checked it out you are missing out big time especially since it is totally FREE! It’s basically like a Pinterest and Evernote mashup in beautifully organized heaven! It is a bit hard to explain so I’m including a link to a video I created to walk you through it! Anatomy of Trello Once you have the stages, you can start breaking that down into steps, like send quote, sign contracts, confirm session date. Do you have an in person sales session? That could be a stage. Break down your client interactions in to stages, like booking, pre session, post session, closing. Basically you want to create the same experience over and over again. Post coming on that soon!! How to Create Client WorkflowsĬreating a workflow can be easy or as hard as you want. It’s awesome for delivering contracts, quotes, keeping track of questionnaires and bookkeeping. I currently use Honeybook for my client management system. About a year ago I discovered Trello, and I haven’t looked back! Trello is a free website and app that basically is the love child of Pinterest and Evernote! If you have never used it before it can be a bit overwehlming but stick with it! The best way to create a client experience is to come up with a workflow that works for you and your clients and is easy to track.Īs creatives we often crave something pretty to look at, that’s flexible and can grow with us. Creating a wonderful client experience is great but being able is recreate it for client after client is when the magic happens.
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